Forge White-Label Shipping for Platforms and Marketplaces
Forge is EasyPost’s white-label shipping solution for platforms, marketplaces, and other B2B businesses. Forge enables platforms to embed shipping capabilities directly into their products while leveraging EasyPost’s multi-carrier infrastructure.
With fast onboarding, access to EasyPost’s 100+ carrier network, and competitive rates, Forge allows platforms to build fully integrated shipping experiences without managing complex carrier integrations.
Forge supports configurable account structures, flexible pricing controls, and multiple options for managing customer shipping activity.
Before integrating with Forge, review the following EasyPost documentation:
- EasyPost Objects: Understand the API object model used to construct requests and interpret responses.
- Authentication: Learn how to authenticate API requests securely.
- Errors: Review error handling best practices and troubleshooting guidance.
Contact EasyPost Sales to get started or learn more about How Forge Works.
Each business or customer that signs up for a platform’s shipping services is created as a sub_account.
Sub-accounts represent independent customer environments operating under a Forge platform. Depending on the selected implementation option, sub-accounts may manage their own billing or operate under the platform’s billing structure.
Forge supports two primary sub-account options:
The platform manages carrier accounts, billing, and pricing strategy. Shipping activity is billed through the platform’s Wallet. Sub-accounts in this option are created as Child User accounts.
Each sub-account manages its own EasyPost Wallet. EasyPost processes carrier charges and shipping fees directly through the sub-account’s wallet, reducing financial risk for the platform. Sub-accounts in this option are created as ReferralCustomer users.
Forge enables platforms to build customized shipping offerings by combining EasyPost’s APIs with configurable platform controls.
Shipping capabilities can be built using EasyPost APIs, including:
Platforms can also configure additional capabilities through Forge features, such as:
- FlexRate for rate adjustment and pricing control
- Sub-Account Groups for pricing segmentation
- Advanced Shipping, a white-labeled shipping interface for sub-accounts
- Analytics and Reporting for operational and financial visibility
Additional tools such as Report Generation and the Shipping UI Tutorial are also available.
Together, these capabilities allow platforms to build end-to-end shipping experiences tailored to their business model.
Sub-accounts represent businesses or customers using a platform’s shipping services. Onboarding collects the information required to enable postage purchase, parcel insurance, and other shipping-related services.
Forge implementations vary depending on how postage, carrier charges, and platform fees are managed. Platforms should first determine the appropriate implementation option before onboarding users.
For details on onboarding, refer to the Forge Sub-Account documentation:
Forge supports multiple methods for managing sub-acounts:
- Onboarding: Sub-accounts complete a conversion-optimized, co-branded onboarding process within an EasyPost-hosted environment.
- Account Management: Sub-accounts access a co-branded, EasyPost-hosted dashboard configured based on Forge platform settings.
Build a fully customized onboarding and account management experience using EasyPost’s APIs.
Manually create, onboard, and manage sub-accounts directly through the Forge Dashboard.
Note: EasyPost recommends the Customer Portals method for onboarding and account management. This option automatically adapts to changing requirements and is configurable within the Forge Dashboard.
Please visit the Help Center for more information.